The art of the turnaround : creating and maintaining healthy arts organizations / Michel M. Kaiser

Av: Utgivning: Lebanon : University Press of New England, 2008Beskrivning: 183 sISBN:
  • 978-1-58465-735-4
Ämne: Sammanfattning: Michael M. Kaiser has revived four major arts organizations: the Kansas City Ballet, the Alvin Ailey American Dance Theater, American Ballet Theatre, and London's Royal Opera House. In The Art of the Turnaround he shares with readers his ten basic rules for bringing financially distressed arts organizations back to life and keeping them strong. These rules cover the requirements for successful leadership, the pitfalls of cost cutting, the necessity of extending the programming calendar, the centrality of effective marketing and fund raising, and the importance of focusing on the present with a positive public message. In chapters organized chronologically, Kaiser brings his ten rules vividly to life in discussions of the four arts organizations he is credited with saving.The book concludes with a chapter on his experiences at the John F. Kennedy Center for the Performing Arts
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Book Musik- och teaterbiblioteket Magasin A B26.056 1 Available 26201808062
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Michael M. Kaiser has revived four major arts organizations: the Kansas City Ballet, the Alvin Ailey American Dance Theater, American Ballet Theatre, and London's Royal Opera House. In The Art of the Turnaround he shares with readers his ten basic rules for bringing financially distressed arts organizations back to life and keeping them strong. These rules cover the requirements for successful leadership, the pitfalls of cost cutting, the necessity of extending the programming calendar, the centrality of effective marketing and fund raising, and the importance of focusing on the present with a positive public message. In chapters organized chronologically, Kaiser brings his ten rules vividly to life in discussions of the four arts organizations he is credited with saving.The book concludes with a chapter on his experiences at the John F. Kennedy Center for the Performing Arts

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