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Designing the music business : design culture, music video and virtual reality / Guy Morrow.

Av: Morrow, Guy [aut]Language: English Series: Music business researchPublisher: Cham : Springer, [2020]Copyright date: ©2020Beskrivning: xi, 201 sidor illustrationer 24 cmInnehållstyp: text Mediatyp: unmediated Bärartyp: volumeISBN: 9783030481162Ämne(n): Musikbranschen | Design | Virtuell verklighetGenre/Form: FallstudierDDK-klassifikation: 338.76178 SAB-klssifikation: Ijb.6
Anmärkning:
Innehåller bibliografiska referenser.
Anmärkning bestånd: B33.828 Libris-ID: 7p7mgc5f56r4djz4Summary: Bakre omslag: "This book addresses the neglect of visual creativities and content, and how these are commercialised in the music industries. While musical and visual creativities drive growth, there is a lack of literature relating to the visual side of the music business, which is significant given that the production of meaning and value within this business occurs across a number of textual sites. Popular music is a multimedia, discursive, fluid, and expansive cultural form that, in addition to the music itself, includes album covers; gig and tour posters; music videos; set, stage, and lighting designs; live concert footage; websites; virtual reality/augmented reality technologies; merchandise designs; and other forms of visual content. As a result, it has become impossible to understand the meaning and value of music without considering its relation to these visual components and to the interrelationships between them. Using design culture theory, participant observation, interviews, case studies, and a visual methodology to explore the topic, this research-based book is a valuable study aid for undergraduate and postgraduate students of subjects including the music business, design, arts management, creative and cultural industries studies, business and management studies, and media and communications."
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Item type Current library Call number Materials specified Status Date due Barcode Item holds
Book Musik- och teaterbiblioteket
Öppen samling
B33.828 Available 26201867365
Total holds: 0

Innehåller bibliografiska referenser.

Bakre omslag: "This book addresses the neglect of visual creativities and content, and how these are commercialised in the music industries. While musical and visual creativities drive growth, there is a lack of literature relating to the visual side of the music business, which is significant given that the production of meaning and value within this business occurs across a number of textual sites. Popular music is a multimedia, discursive, fluid, and expansive cultural form that, in addition to the music itself, includes album covers; gig and tour posters; music videos; set, stage, and lighting designs; live concert footage; websites; virtual reality/augmented reality technologies; merchandise designs; and other forms of visual content. As a result, it has become impossible to understand the meaning and value of music without considering its relation to these visual components and to the interrelationships between them. Using design culture theory, participant observation, interviews, case studies, and a visual methodology to explore the topic, this research-based book is a valuable study aid for undergraduate and postgraduate students of subjects including the music business, design, arts management, creative and cultural industries studies, business and management studies, and media and communications."

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